Weekly WOW Wire – September 3, 2009

In This Issue

• A Message From Danette
• Resource Of The Issue
• Upcoming Teleclasses
• Feature Article
• The WOW Window
• What’s On
• Marketplace

A Message From Danette

Hello,

Again, a huge welcome to all new subscribers this week. I’m thrilled that so many of you are ready to turn your knowledge into info products and begin creating those multiple streams of passive income.

I’d like to thank you for your patience as I have worked on the best method for distributing this newsletter. Using this ‘blog’ format, you will be able to leave comments below, and I’d love to hear from you, and receive feedback on the content of the newsletter.

A great idea is to scroll through the entire newsletter to pick out the bits that are of interest to you. It could be the “What’s On or Coming”, “The WOW Window”, “The Feature Article” or another section.

I know some of you are still ‘sitting on the fence’ with creating your info product/s because you have something stopping you. Fear of not being good enough, scared that the technology is too hard, wondering if anyone will want what you’ve got to offer and overwhelm of not knowing where to start.

But, what are the two most important things you need to know to get past your blocks and make this happen?

1.  You already have knowledge that others want, and

2.   Creating your product IS NOT DIFFICULT.

And that’s what this blog is all about.

More and more material is ready to be uploaded here which will assist you turn your knowledge into products, set up systems so you can make sales on autopilot and how to market your products.

But … if you’re ready to fast track your product creation, take special note of the upcoming teleseminar call (see below).

Think about your passions, your skills, what you’re good at, and what people always ask you for/about. There’s a whole bunch of products there.

Enjoy your week,

Danette

Resource of The Week ..

Search PDF files and ebooks using PDFgeni

PDFgeni is a fantastic free ebook search tool that helps you find free ebooks, articles, reports, data sheets, pdf templates and all other information that is in pdf format. You can even preview the file before downloading it. The best thing is that you don’t need to signup or register to use this free search engine. If you’re researching something and don’t want to download all the information, you can view pdf file for reference in preview and only download the desired files. Check it out here – PDFgeni

Tele-classes ..

Imagine having your very own information products …

Many coaches, consultants, trainers or ANYBODY in a service based industry avoid creating info products because they worry they have to spend hours creating brand new content, are technically challenged or just don’t know how to ‘get it all together’.

If you’re not convinced or you’re still on the fence about whether to create your own inforamtion products, here are just a few reasons to have your very own info product empire:

- more revenue. When you sell your info products, you’ll bring in more income.

- more time to spend doing what you want to do. Take time off, spend time with your family, go on holiday or do something that will be more productive. Do anything else while your info products continue to bring in more revenue.

- more control over what you do or who you do it with in your business. With info products in your business model, you get to choose which clients you want to work with, and which tasks you do that will leverage your time, effort and expertise.

This FR^EE tele-class will provide the formula for you to create your own product funnel and unlock the secrets to help you create your very own information product empire.

Register to reserve your spot

This call will preview the upcoming tele-class series - “How To Create Info Products That Earn You More Money and Give You More Time” covering the creation of your products in various formats to please ALL clients, setting up your systems to handle everything on autopilot – freeing up your time to do what you do best, and marketing and promoting your brand new products to raise your credibility and your bank balance.

Register to reserve your spot to begin growing your prospects, prestige and profits! Don’t worry if you can’t make the live call, you will have access to the recording.

Feature Article …

CREATING YOUR PERFECT PRODUCT FUNNEL PLAN

One of the steps often forgotten in the excitement of creating a new online business is the planning phase. This is particularly important when you’re creating your sales and marketing strategy.  Spend some time mapping out how your content, products and services, and marketing are all going to work together to build a profitable online business.

Step One:

Develop high quality products. Starting off on the right foot with your customer service approach is very important for the livelihood of your online business. Quality products, from the initial freebie to your largest ticket item, will help you gradually build a positive reputation for yourself. Any future dealings you have where you can do repeat business with your customer should leave them feeling as if they were treated as well if not better than the first time around.

Step Two:

Create your product line. A product funnel is a series of incrementally more valuable, and perhaps more expensive, products or services to offer your customers. However, people are going to enter your funnel at various stages. Some may begin by taking advantage of your free offer while some may jump right in and buy a product or service. Create a plan for each type of customer. Set the stage for the next level of products you have available. Figure out which ones might be of interest to your clients, or which ones could be useful. Help them to see just how they can be helpful and how to implement them effectively into their present business or organisation.

Step Three:

Maintain the Communication. In addition to creating a line of high quality products and services, you’ll also want to establish consistent communication with your prospects and customers. Accomplish this by continuing the flow of valuable information in the form of blog posts, email messages and a newsletter.

Maintaining the flow of valuable information makes it easier for your customers to confidently pass your information on to others. You could soon find yourself starting the process all over again with new referrals, or other people you have found on your own who have become customers.

Planning is the key to online business success. Create your product funnel plan, marketing plan and content plan and work to integrate the three into a seamless and efficient system. Consistency is the key, and by using the same plan over and over again with each new person, your online business will grow. And everyone will be receiving the same great quality products and services you have to offer.

The WOW Window …

Results from a recent survey I conducted revealed that so many of you wish to write and publish a book.

With that in mind, this week, we feature the inspiring Kylee Legge, also known as The Publishing Queen. Kylee offers advice and training on how to self publish and guides you through each of the steps in the publishing process customised for your specific book. She also runs seminars to assist in the various stages of the publishing process.

What has been your biggest challenge in business and how did you overcome it?

My biggest challenge in business has actually been myself. I made sure I learnt from the best early on so effective marketing and getting business was never a problem for me. My biggest challenge was I got a good reputation and good quantity of clients quickly and easily but being a shop-a-holic I spent the profits just as quickly as they came in to market and continue to grow my business. I now have a good team to work beside me; a bookkeeper to make sure I am managing my money correctly and a business coach to keep me in line. Now that I have learnt how to manage my money by controlling my spending there is always plenty of money in the bank and plenty coming in on a regular basis so I no longer need to worry about cash flow.

If you had to start your business again from scratch, what would you do differently?

The Publishing Queen is actually my second business and that is exactly how I established it – changing everything I didn’t like about my old business to create a better business for me and in turn better service, quality and prices for my customers. I changed the following things:

1. Don’t have a physical office but run a virtual office. This way you can work from anywhere in the world, at any time of day (or not work as the case may be). You don’t want to have to go to work 9-5 or for you business to stop functioning because you didn’t turn up one day.
2. Don’t employ anyone but delegate to sub contractors who can work self sufficiently from their own home/office with their own equipment at no expense (insurance, super, equipment, training, unproductive hours etc.) to you other than the pre-agreed rate for the job they are doing for you.

3. Automate everything into systems that run without you needing to do anything. My favorite system’s are the ones that put money straight into your bank account while giving your customer their purchase instantly and all you have to do is watch the money appear in your account.

Who do you admire and why?

I admire a wide range of people for different reasons. In business I find it is best to surround yourself with the best of the best and learn to imitate the qualities you like in others to improve you as a person, your business and what you can offer your customers. If I had to pick one person I would have to say Stuart Zadel Australia’s foremost ‘Think and Grow Rich’ expert. He took a book he didn’t even write, and distributed it all over Australia to create 3 very powerful outcomes. Firstly he loves what he does, secondly he has an automated system to ensure he gets paid good money for doing it and thirdly he is getting a very powerful message out to a large volume of people for free. This is what I teach all my customers to do and what I aspire to do every day. Love what you do, help as many people as you possibly can in a life changing way by doing it and make sure you personally are looked after financially as a result of your efforts.

It takes a lot of determination and dedication to succeed in business. What keeps you motivated?

Honestly the adrenaline rush. That might sound strange but I love what I do, love helping people publish a book to fulfill their dreams (and provide them with enough money to be able to get paid for what they love to do) and I love getting paid for what I would do for free. That is 3 lots of adrenaline being pumped into me repeatedly on a daily basis. How can you not keep doing what you are doing when you are having fun, changing lives and getting paid for it!

Could you share your 3 biggest success tips?

Interesting question as this is almost what the first 1/3 of my second book is about.

1. Start Now – the biggest thing that stops anyone achieving anything is themself. Don’t procrastinate just do it now, it doesn’t need to be perfect it just needs to be started and perfected later.
2. Don’t Stop – the second biggest thing people stopping people achieving is not completing a task. Work on 1 task at a time and don’t start task 2 until task 1 is not only completed but successfully marketed and already making money for you. Splitting your focus is the best way to lose control of everything and complete nothing.
3. Repeat and multiply – once something works (and starting and finishing it puts you well on the way to success) don’t just do it once. Do the same thing again and again as if it was successful the first time it will be successful the next time. Make sure you multiply as well eg. if you marketing is successful on book 1 keep doing it but to be even more successful bring out book 2 and apply the same formula you used to create the first success to it and you will be twice as successful.

To find out more about Kylee, The Publishing Queen visit

www.ThePublishingQueen.com

What’s On Or Coming …

When I learn about great opportunities that offer sensational value, I’m thrilled to share them with you, and this issue is no exception. Here are some amazing events for you.

HOW TO PUBLISH A BOOK … FOR PLEASURE,  PROFIT OR PUBLICITY

Do you have a book in you? Would you like to attend a FR^EE seminar where all your publishing questions will be answered? The Publishing Queen will be sharing an amazing amount of information for anyone wishing to learn exactly HOW to get yourself in print.

Thursday September 10th, 7pm Sydney Exhibition Centre

Learn more.

HOW TO HAVE LESS MESS, LESS STRESS AND MORE SUCCESS

Join Lorraine Pirihi, The Productivity Queen in this powerful ONE Day Workshop to get a grip on planning, paperwork, managing people and maximizing your time. Discover the real secrets to getting organized so that you can finally enjoy running your business instead of it running you.

Friday September 11th, Melbourne. Limited seats available! Only 5 places left.

Find out more at Less Mess, Less Stress and More Success

CASHFLOW COMMANDO ACCELERATED TRAINING

Would you like to learn how you can leverage the power secrets of the best entrepreneurs in the world like Henry Ford and Richard Branson…

…And discover how you can finally stop being distracted by “Bright Shiny Objects” and Zero in on your profit vein to keep the cash coming in regardless of what the economy is doing.

The great news for you is International award winning entrepreneur Aaron Parsons is running a 2 hour accelerated training revealing how you too can exploit the power secrets the best entrepreneurs in the world have been leveraging for centuries…

…And the best part is Aaron has allocated a limited number of FREE tickets for me to pass on to you as a valued subscriber. Go to http://www.CashflowCommando.com and use your special promo code “Accelerate” to secure your FREE ticket now.

There’s never been a more important time to be armed with this knowledge.
See full details at: http://www.CashflowCommando.com Be quick seats are limited!!

Marketplace …

This section is a new addition to the Weekly WOW Wire. Do you want to promote your business? Contact info@productfunnelformula.com to spread your message.

Need A Speaker …

Would you like me to speak at your next event, or be a guest on your next teleseminar or webinar? My topics are ideal for women in business who want to raise their visibility, their credibility, attract more clients and especially for those who want to harness the power of leverage.

If you know of anyone who wants more income and more freedom from their business, contact me to check my availability to be your guest speaker at info@productfunnelformula.com