Weekly WOW Wire – September 18, 2009

In This Issue

• A Message From Danette
• Resource Of TheWeek
• Tip Of The Week
• MUST CHECK - Upcoming Tele-trainings
• Feature Article
• The WOW Window
• MUST CHECK – What’s On
• Marketplace

A Message From Danette

Hello,

Again, it’s always wonderful to see so many new subscribers join our community at Product Funnel Formula, and so ‘welcome’!

There’s a lot of information to be shared with you all again this week, so I encourage you to scroll through this newsletter to see what tips you can pick up, or what events are on that will be great for you to take your business forward.

We had a great tele-call yesterday where I shared the formula to create your WOW Product Funnel and the essential 5 Steps to Create Your Information Product. For those of you who missed the call, you can download it here IPTTP-Sep15.mp3. (Right click and select Save Target As to save to your computer).

*There’s a great bonus included inside which was for those on the call only – but I’ve decided to keep this bonus available until Friday only*

Read on to learn about a ‘must do’ tele-training if you want to be taken by the hand to really get your product creation firing.

A few months ago I asked you to participate in a survey to let me know a few challenges or desires you have with creating products. Not surprisingly, the large majority of you noted that you would like to know more about writing and publishing a book. Regardless of whether you want to publish a ‘real’ book, or an e-book, I’ve lined up an interview with The Publishing Queen, Kylee Legge. Read more about this below under Tele-Interviews…

The advantage of being on these calls ‘live’ is that you get to ask the expert any questions you like, and can often take advantage of special freebies or offers on the day. Tele-seminars and tele-calls are fabulous as we bring the knowledge to you, so you don’t even have to leave your desk.  In fact, there is ‘no excuse’ to not take your knowledge to whole new levels as so many experts willingly share their expertise with you.

I love to share ways for you to grow your business and let you know about anything coming up by other business owners. Sometimes there might be a listing that could be ‘just what you’re looking for’. So, there’s a number of events or tele-calls coming up that I’m sure will be of interest to many of you. Make sure you check them out in the What’s On or Coming section, and if they don’t interest you – that’s perfectly fine. But if they do, well you can click on the relevant link to find out more information.

As usual, I have so much to share with you, so grab a cuppa, sit back and enjoy this newsletter.

Enjoy your week,

Danette

Resource of The Week ..

Edit PDF files Online

PDF Hammer This is another free service which allows you to edit your pdf files online. You do not need to install any software to edit your PDF files, just upload on this site and edit them online. You can also apply custom watermarks to your pdf pages. Check it out here – PDF Hammer

Tip of The Week ..

This week’s tip comes from a friend and colleague of mine, Ari Galper – from www.UnlockTheGame.com – an excerpt from his inspirational book “Lessons From Toby”.

Let Your Mind Take A Rest

When you let yourself stop thinking about “what’s next” all the time, your mind relaxes and you become more present with the people around you.

Let your mind relax when someone else is talking with you.

If your mind is already on the “next step”, the other person is bound to feel that you aren’t totally connected with them.

And being connected with someone else, in both your personal and your business life, is what sets you on the right track for success.

- Ari Galper - www.UnlockTheGame.com

Tele-training ..

Imagine knowing the exact steps to conduct the necessary research for your products, what formats to produce, how to find your way around the technology to actually make them and get them packaged right.

And then you’ve got to know how to get them online, how to promote them and let the world know about them.

And then you need to know about payment processors, auto responders and how to deliver your products.

Many coaches, consultants, trainers or ANYBODY in a service based industry avoid creating info products because they don’t know where to start, they’re technically challenged or just don’t know how to ‘get it all together’.

That’s why I’ve packaged a 4 part tele-training series to take you step by step through the ENTIRE process.

This tele-training will take you by the hand to create products in your funnel and get them to your target market.

You’ll finally discover the secrets to leveraging your time and effort and earn more money.

More Details On The Tele-Training

This tele-training series - “How To Create Info Products That Earn You More Money and Give You More Time” covers the creation of your products in various formats to please ALL clients, setting up your systems to handle everything on autopilot – freeing up your time to do what you do best, and marketing and promoting your brand new products to raise your credibility and your bank balance.

More Details On The Tele-Training to begin growing your prospects, prestige and profits!

Tele-Interview …

Did you know that writing and publishing a book is one of the most effective ways of gaining credibility in your niche?

Everyone has the knowledge to write a book and most people have the desire to write a book – but not many actually DO it. Putting it all together just seems too hard, too costly or something they’ll get around to doing – one day.

As I mentioned above, we are extremely fortunate to have The Publishing Queen, Kylee Legge, share her expertise with us. You will learn all the inside tips and secrets and planning schedules etc to finally get your book out there. Kylee is an expert in this area, and I know that so many of you will be ‘glued’ to everything she has to say.

When: Wednesday, September 23rd, 12 noon EST (Aust – Syd, Bris, Mel)

Find out more and reserve your spot on this content-rich call

Feature Article …

CPR FOR YOUR LIST:

I’m sure you know people who have tried, and possibly failed, to build an opt-in list. Maybe you are one of these people. Not all is lost, however. You still have a chance to breathe some life into your list, and get it working for you instead of against you.

Whether you’re new to marketing online or not, I’m going to back-track a little and go over some of the points which will help you get your list growing. Your list needs to help, not hinder the growth of your business.

The relationship between you and your opt-in list members or prospective customers must be one of trust. If there is no trust, you’ll not likely get that person to sign up. If they do they may not stay.

Here are a few strategies to build and maintain trust:

#1  They must be able to opt-out. Make sure each customer signing up for your newsletter or information knows they have a quick and easy option to bow out when they like. A simple checkbox and click for their subscription to be removed should do the trick.  This is actually required by the CAN-SPAM Act.

#2  Offer interesting and valuable content. To build their trust in you, start providing your readers with valuable and interesting articles, blog and forum posts based on your niche topic. While this may be a lot of work, the benefit of them trusting what you have to say is well worth the time. You will soon be considered an expert in your field, which can easily bring more prospects to your business.

#3  Stick to the 80/20 rule. People expect a certain amount of marketing when they receive an email however if your email is too heavy on the marketing end or selling, they’re going to drop you like a hot-potato.  Always make sure you offer at least 80% valuable content and around 20% promotional content. Additionally, make sure your marketing content is relevant.

#4  Get them involved. One great way to breathe life into your opt-in list is to get your readers involved.  Take a poll or survey, and post the results, ask questions and provide feedback.  Create a community with your prospects and customers, it’s a great way to build a business.

#5  Finally, make sure to balance your communications. There’s a fine line between emailing too often and contacting your opt-in list too infrequently.  Find the balance. Study your click through and open rates.  Test to see what frequency works best for your audience. While most people who sign up will expect contact from you regularly, they aren’t likely to remain happy if you email them several times a day. When creating your opt-in box, try to specify how often you intend to contact them, with room for extra mailings for the occasional special report or bonus.

Your list is the lifeline to your business. If you have nobody to communicate with, who will buy your products? Keeping them happy, waiting in excitement for the next mailing is the key to a happy list. Treat them well, let them trust you, and your list will not only start breathing again, but will have more life in it than ever before.

Part 2 of Growing and Maintaining Your List comes next week …(stay tuned)

The WOW Window …

I decided to re-feature Kylee this week as I’m sure you will want to learn more about her due to our upcoming Tele-Interview.

Results from a recent survey I conducted revealed that so many of you wish to write and publish a book.

With that in mind, this week, we feature the inspiring Kylee Legge, also known as The Publishing Queen. Kylee offers advice and training on how to self publish and guides you through each of the steps in the publishing process customised for your specific book. She also runs seminars to assist in the various stages of the publishing process.

What has been your biggest challenge in business and how did you overcome it?

My biggest challenge in business has actually been myself. I made sure I learnt from the best early on so effective marketing and getting business was never a problem for me. My biggest challenge was I got a good reputation and good quantity of clients quickly and easily but being a shop-a-holic I spent the profits just as quickly as they came in to market and continue to grow my business. I now have a good team to work beside me; a bookkeeper to make sure I am managing my money correctly and a business coach to keep me in line. Now that I have learnt how to manage my money by controlling my spending there is always plenty of money in the bank and plenty coming in on a regular basis so I no longer need to worry about cash flow.

If you had to start your business again from scratch, what would you do differently?

The Publishing Queen is actually my second business and that is exactly how I established it – changing everything I didn’t like about my old business to create a better business for me and in turn better service, quality and prices for my customers. I changed the following things:

1. Don’t have a physical office but run a virtual office. This way you can work from anywhere in the world, at any time of day (or not work as the case may be). You don’t want to have to go to work 9-5 or for you business to stop functioning because you didn’t turn up one day.
2. Don’t employ anyone but delegate to sub contractors who can work self sufficiently from their own home/office with their own equipment at no expense (insurance, super, equipment, training, unproductive hours etc.) to you other than the pre-agreed rate for the job they are doing for you.

3. Automate everything into systems that run without you needing to do anything. My favorite system’s are the ones that put money straight into your bank account while giving your customer their purchase instantly and all you have to do is watch the money appear in your account.

Who do you admire and why?

I admire a wide range of people for different reasons. In business I find it is best to surround yourself with the best of the best and learn to imitate the qualities you like in others to improve you as a person, your business and what you can offer your customers. If I had to pick one person I would have to say Stuart Zadel Australia’s foremost ‘Think and Grow Rich’ expert. He took a book he didn’t even write, and distributed it all over Australia to create 3 very powerful outcomes. Firstly he loves what he does, secondly he has an automated system to ensure he gets paid good money for doing it and thirdly he is getting a very powerful message out to a large volume of people for free. This is what I teach all my customers to do and what I aspire to do every day. Love what you do, help as many people as you possibly can in a life changing way by doing it and make sure you personally are looked after financially as a result of your efforts.

It takes a lot of determination and dedication to succeed in business. What keeps you motivated?

Honestly the adrenaline rush. That might sound strange but I love what I do, love helping people publish a book to fulfill their dreams (and provide them with enough money to be able to get paid for what they love to do) and I love getting paid for what I would do for free. That is 3 lots of adrenaline being pumped into me repeatedly on a daily basis. How can you not keep doing what you are doing when you are having fun, changing lives and getting paid for it!

Could you share your 3 biggest success tips?

Interesting question as this is almost what the first 1/3 of my second book is about.

1. Start Now – the biggest thing that stops anyone achieving anything is themself. Don’t procrastinate just do it now, it doesn’t need to be perfect it just needs to be started and perfected later.
2. Don’t Stop – the second biggest thing people stopping people achieving is not completing a task. Work on 1 task at a time and don’t start task 2 until task 1 is not only completed but successfully marketed and already making money for you. Splitting your focus is the best way to lose control of everything and complete nothing.
3. Repeat and multiply – once something works (and starting and finishing it puts you well on the way to success) don’t just do it once. Do the same thing again and again as if it was successful the first time it will be successful the next time. Make sure you multiply as well eg. if you marketing is successful on book 1 keep doing it but to be even more successful bring out book 2 and apply the same formula you used to create the first success to it and you will be twice as successful.

To find out more about Kylee, The Publishing Queen visit

www.ThePublishingQueen.com

What’s On Or Coming …

When I learn about great opportunities that offer sensational value, I’m thrilled to share them with you, and this issue is no exception. Here are some amazing events for you.

THE RED TENT NETWORK EVENT COMES TO SYDNEY

The Red Tent networking events are designed with real women in mind. So they involve real value, real connections and real experiences.

So, if you’re looking for an event that’s authentic and down to earth then you’ve come to the right place. You’ll enjoy a three course dinner over candlelight, be inspired by the women in the room and learn how successful business women have triumphed.

Ludwina Dautovic will be conducting a live interview with Monica Trapaga, Jazz singer, Host & MC, Children’s Entertainer, Television Presenter, Retail Store Owner & Author. Discover how Monica turned her passion into profits and the key ingredients she mixed that have kept her in business for many, many years.

Date: Wednesday 30th September @ 6.30pm – 9.30pm

Restaurant: Dolcissimo Italian Restaurant, 96-98 Ramsey Street, Haberfield

Cost: $59 per ticket which includes a three course dinner and the event.
Drinks at bar prices or BYO.

Bookings: For further details and online bookings click here – http://www.theredtentwoman.com.au/business-networking-events.html or call
1300 799 491

‘The Red Tent’ Network Event provides a refreshing approach to networking. They create a friendly, supportive and relaxing evening and at the same time, enabling you to achieve your business goals. It’s a great place for new and experienced networkers. Spot on!
Brenda Thomson,
Networking World

Thanks for such an awesome night.  Your event was amazing and I felt like I was at a dinner party at your house. I have decided to make The Red Tent Woman my regular networking event. Thanks!
Jo Harrison
www.SoulmateSuccess.com.au

Learn more.

JOIN ALI BROWN’S FREE BUSINESS BUILDING TELE-CALL

I wanted to let you know about Ali Brown’s one-time preview call especially for entrepreneurs of all levels.

It’s called, *Business Building Blocks: A preview call outlining your key steps to starting, growing, and running your first million-dollar business* and it happens  (US) September 22 at 8pm Eastern / Aust EST (Syd, Bris, Melb) September 23 at 10am.

Learn more about it and register at: http://tinyurl.com/pdm397

Ali is proud to share on this one-time call for the first time. . .

* 5 strategies to set up your business for success – no matter what your current level

* Cash flow secrets – keep the green flowing. . . even in a tough economy

* How to structure your existing business for fast growth (without imploding!)

* 3 marketing and positioning strategies to increase your revenues immediately with your current business

* Important legal considerations for your type of business (make sure to protect yourself and your family)

* Keys to running your business like a million-dollar enterprise. . . even if you don’t have money for marketing or staff

* For “maybe” business owners: Whether or not entrepreneurship is right for you (it’s a whole different ball game)

* And much more. . .

She’ll also be sharing about her new step-by-step program *Business Building Blocks: Your solid foundation for growing your million dollar company* which was created especially for entrepreneurs who have been in business (as well as those who are looking to take the leap.)

Again, learn more and register for this complimentary preview call on September 22 – 8pm (US) September 23 - 10am (Aust)

HELPING YOU CREATE YOUR WEBSITE WITH WORDPRESS

Do you struggle with a webmaster or want to really understand the ‘high techy’ stuff in a dumbed-down way. The future of the internet and business web sites is using WordPress.

I want to let you know about this amazing Website Creation Course that Christina Hills is running. This spectacular course teaches you the EXACT steps to create your website using the blog format of WordPress. Check it out here:

Here, Christina answers the Top 53 Questions on WordPress.

HAVE YOU SEEN THIS GUY?

I have arranged for you to receive 2 FREE tickets to see Kerwin Rae live for one whole day in Sydney.

You may have already heard about Kerwin Rae – he has the golden touch when it comes to training entrepreneurs and growing businesses and has trained thousands in Australia and overseas on Making More Money Fast and if you act now you can see him for f.ree for a limited time.

Check out what Kerwin will share with you

However I must point out he isn’t all about the money, he also has some amazing content on how we create success in our lives which is like nothing else in the personal development industry right now…very original content and very powerful in application.

Kerwin presented at our recent Accelerate In Business Stiletto Camp, and I can honestly he’ll blow your mind.

As a special bonus just for following this link now you will receive $524 worth his products free just for registering for this powerful day of learning.

Grab your 2 FREE tickets today.

CASHFLOW COMMANDO ACCELERATED TRAINING

Would you like to learn how you can leverage the power secrets of the best entrepreneurs in the world like Henry Ford and Richard Branson…

…And discover how you can finally stop being distracted by “Bright Shiny Objects” and Zero in on your profit vein to keep the cash coming in regardless of what the economy is doing.

The great news for you is International award winning entrepreneur Aaron Parsons is running a 2 hour accelerated training revealing how you too can exploit the power secrets the best entrepreneurs in the world have been leveraging for centuries…

…And the best part is Aaron has allocated a limited number of FREE tickets for me to pass on to you as a valued subscriber. Go to http://www.CashflowCommando.com and use your special promo code “Accelerate” to secure your FREE ticket now.

There’s never been a more important time to be armed with this knowledge.
See full details at: http://www.CashflowCommando.com Be quick seats are limited!!

Marketplace …

Do you have a website that needs a facelift or are you wanting to create a website from scratch? WordPress is definitely the way of the future, and using a creative theme from Studiopress, your website will be attracting your customers instantly.

Take a look at just some of the fabulous themes available for you to customise your site – easily and extremely cost effectively. ( In fact, this blog is designed using the Lifestyle theme from Studiopress)

Check out Studiopress today.

Do you want to promote your business? Contact info@productfunnelformula.com to spread your message.

Need A Speaker …

Would you like me to speak at your next event, or be a guest on your next teleseminar or webinar? My topics are ideal for women in business who want to raise their visibility, their credibility, attract more clients and especially for those who want to harness the power of leverage.

If you know of anyone who wants more income and more freedom from their business, contact me to check my availability to be your guest speaker at info@productfunnelformula.com