The Magic Of A Clear Unique Selling Proposition
June 9, 2009 by Danette
Filed under Success Tips
Your Unique Selling Proposition will enable you to ‘stand out from the crowd’ and truly become the expert in your target niche. It is your competitive edge and the reason why your customers buy from you and not from your competition.
Many businesses don’t bother with developing a USP, merely getting by with a ‘me too’ attitude. They promise no real value, benefit or service and expect customers to ‘buy from us’ for no rational, justifiable or distinct reason.
Would you want to buy from a business that offers no unique benefit, no differential service, guarantee or advice, or is simply ‘there’? I think not.
Instead you need to cut through the clutter, separate yourself from the competition and position you as the best choice – the only choice.
Unique – Clearly sets you apart from your competition, positioning you as the most obvious choice
Selling – It persuades a person to exchange money for a product or service
Proposition – A proposal or offer suggested for acceptance
“It is crucial to your business success that you be different and distinguish your business, product or services from all the rest”
Having a clearly developed Unique Selling Proposition (USP) will make marketing and selling your business easier and more cost effective.
A key part of your marketing formula is giving your customers rational reasons for their emotional buying decision, and having a clear USP is truly an integral part of that formula and the difference between a mediocre business or true success.
WHAT MAKES YOUR BUSINESS MORE UNIQUE, VALUABLE AND VISIBLE IN THE MARKET?
Make sure you develop a great Unique Selling Proposition to enable you to Stand Out From The Crowd!
