10 Keys To Become The Go-To Expert In Your Niche In 2010

Discover the crucial keys to Position, Package and Promote Your Expertise and become the go-to expert in your niche this year.

It’s a fact that being a coach, consultant, trainer, speaker or an independent service professional, you’ll never be able to maximise your results by trading your time for dollars. Instead, with the tools available today, you can now easily position yourself as an expert in your niche as well as productising and packaging your knowledge to raise your visibility, your credibility and your profits.

Outlined below are the 10 keys necessary to set up your business in 2010 to achieve maximum profit and maximum results from your expertise. Become the go-to expert and the obvious choice provider in your niche.

1. Principle. This is ‘an underlying law or assumption required in a system of thought’. In other words, it is a belief. To become the expert in your field, you must recognise and believe in the value of your own skills and knowledge. Even if you have doubts, perception is everything and the secret is to behave with confidence. Others will be convinced and you might just believe it too. You must BE the expert that you are, and not the expert that someone else is. Once you recognize yourself as an expert, and believe that you’re and expert, you can willingly go out and confidently position yourself as one.

2. Purpose. Being clear on the purpose of who you are, what you serve, what you expect from those you work with and what you expect to happen when you present your offering to your market are all vital to your success. People who focus on what they’re doing and not why they’re doing it will clearly never win in business or in life. So, if you want to become the go-to expert in your niche, you need to go beyond your tasks and identify exactly how your work will affect those you serve. Defining your purpose is not about the tasks you do, but it’s about the reason for the tasks.

3. Proposition. What product or service are you offering the market? Do they want it? Are they willing to pay for it? Is there a reason they should buy it from you? These are questions for which you must clearly know the answers if you want to stand out from the crowd. Knowing the outcome your customers will achieve from buying your expertise is all about their results rather than the process of what you do. Defining the right proposition is key to being successful in effectively selling your expertise and becoming the go-to expert in your field.

4. Position. Positioning yourself as the expert in a clearly defined and profitable market will enable you to make maximum profit from your expertise. Once you fully understand your market, you’ll be able to find more of the customers you want to work with, you’ll stand out from the competition and you’ll be able to develop a much better range of products and services that your audience will crave. Knowing your target market isn’t just about who they are or what they want. Instead it’s about using your knowledge of the market to specifically customise your products and services to meet their needs in the most effective way possible. Your goal is to position yourself as being the obvious choice when your target market is seeking a solution in your field of expertise.

5. Pinpoint. Without clear focus on a very small number of opportunities, you will dilute your results. Today you are inundated with silver bullets or bright shiny objects that may distract you from achieving your goals, so it’s important to pinpoint your focus on your target and take the necessary action to chase it. It’s been said “If you chase two rabbits you will catch neither one. But, when you’re eating rabbit stew, you won’t even recall the one that got away”. Pinpoint your focus, pick one rabbit, chase it and catch it.

6. Productise. Remember, your time and your knowledge are the most precious things you can sell, and you need to make the most of your expertise to make sure your income does not depend on how many hours you work. To maximise your profit, you need to find a way to package whatever skill, knowledge or intellectual property you have for those who want to know more. Products provide great marketing tools, they increase your credibility, they enable you to reach a much wider audience, they provide additional streams of income and with products, you can create a tangible legacy for your family.

7. Promote. Promotion of your products online is an attractive and inexpensive way of reaching the widest possible market via media such as your website or blog, ezine or newsletter, teleseminars and webinars, article marketing, pay per click advertising, social marketing, joint ventures, forums, podcasting and in more recent time, video. Also consider the various offline techniques including public speaking, press releases, advertising, direct mail and networking. Of course there are many more avenues to promote your expertise. Don’t hide behind your computer. Get out there and be visible.

8. Partner. Whatever business you are in, the fastest way to build your reputation and increase your visibility is working together with other people. The more you can involve and be involved with others, the greater your chance of success. Creating powerful partnerships with other people and businesses who share your target market will help you profit from your expertise much faster.

9. Proof. Testimonials and product reviews from happy customers and leaders in your field are one of the best ways in building your credibility. They also provide a great sense of security to new customers and show potential customers that you are trustworthy, reliable and have the expertise in your niche. When people read testimonials they gain confidence in your products and services and are far more likely to buy from you. In fact, setting yourself up as the expert in your niche will be much easier when you have solid testimonials.

10. Powerful Presence. Your success involves more than just your knowledge and skills. More importantly, you must create a positive impression in the minds of others. You need to present as the CEO of your business, walk your talk, and have a powerful visual presence.

Make this your year. Implement the strategies you teach and do what you inspire others to do. Being correctly branded, productised, packaged and promoted, you will be a dynamic marketing tool and will maximise your profits and maximise your results. You will become the go-to expert in your niche in 2010.

Click on the link for more content-rich coverage with audio (almost 2 hours), discover how to productise, package and promote your expertise for absolute maximum results and profits with the recent teletraining covering The 10 Keys To Become The Go-To Expert In 2010.

By Danette Hibberd

© Copyright 2010 Product Funnel Formula

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“Founder of www.ProductFunnelFormula.com, Danette Hibberd teaches female entrepreneurs, service professionals and women in business the proven step-by-step system guaranteed to productise, package and promote your expertise for maximum results. Discover how you too can Grow Your Prospects, Your Prestige AND Your Profits!”

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