Purple Cow
“Purple Cow” by Seth Godin is a remarkable book – teaching you
“how to transform your business by being remarkable.”
Seth writes,
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice”.
Add the final “P” to your Profile, Positioning, Promotion, Publicity etc etc and the final “P” is …..
Purple Cow.
What does he mean?
Cows are generally pretty boring – but on the other hand, a purple cow describes something phenomenal, exciting and flat out believable.
Today, as my gift to you, please download the book summary in pdf format, of Seth Godin’s “Purple Cow”.
Simply right click on the link below or the image on the right and select “Save Target As” and save to your computer.
Get the pdf book summary Purple Cow here.
You can also visit Seth’s site for more info on this remarkable book.
http://www.sethgodin.com/purple/
