Tips For Attracting and Keeping Clients As A Service Provider

If you’re a service provider, you live and breathe by your clients, right? That makes attracting and keeping more clients to your service business paramount to your success.

Here are six quick tips for getting and keeping more clients.

Attracting and keeping clients tip 1. Become the specialist. It is normal for people to be attracted to a specialist in any industry, rather than a generalist.
Therefore, ensure you niche yourself and your services in an area that you can easily become the expert.

Attracting and keeping clients tip 2. Ask your clients for referrals. There’s nothing wrong with doing this and is a strategy often overlooked by many business owners. In fact, customers are often happy to refer you to others, they just need to be reminded to do so. And, if you can create a referral program where your current clients receive a discount or credit for your services, then they’ll be even happier to refer your business.

Attracting and keeping clients tip 3. Always be a consummate professional. If you’re an excellent person to work with, you’ll keep your clients coming back for more – even if your rates are a bit higher or your timeline a little bit longer than other service providers. The truth is, we place a high value on our business relationships, at least the clients you want to work with do. And if you can build a strong relationship with your clients, you’ll keep them for the long haul. They’ll also talk about you and refer your offerings to others. And word of mouth is a great, and free, marketing tool.

Attracting and keeping clients tip 4. Communicate with your clients on a regular basis. Although preferable, you don’t have to have an opt-in list and an email marketing campaign. But if you regularly connect with your clients, you stay in the front of their mind when they have a need or when someone asks them if they know of a good service provider. There are two approaches to regular client communication and you can combine the two approaches as you see fit. They are:

- Send your client list an email at least once a month, highlighting a promotion. For example, “10% off any orders of $100 or more for the month of January.”

- Send your client a note when you’re thinking of them. For example, “I saw this article in the Wall Street Journal and thought of you.” This helps build a relationship to them and it’s a great way to stay connected.

Attracting and keeping clients tip 5. Get yourself out there and get noticed! Participate in social networking, blog and be a guest blogger. Network at relevant events, and take every opportunity to speak about your services. Generate awarenesas about you and what you offer. One new client can turn into thousands of dollars over the course of a year and they can refer other clients.

Attracting and keeping clients tip 6. Be helpful. Be willing to help and inform others in your community even when there isn’t any apparent reward. Whether you believe in the law of attraction or not, when you give to others, they give back. This doesn’t mean you give away your services; what it means is that you’re willing to help others by providing insight, information and a listening ear when they need it without expecting anything in return.

If your client has a challenge or is trying to resolve an issue you can help them with your experience, then offer to help them. They’ll appreciate it and you never know when they’ll be able to return the favour.

Much of the technique of attracting and keeping clients has to do with building relationships. Connect! Implementing the above quick tips for attracting and keeping clients will have you building a sustainable, profitable service business.

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