Benefits Of Adding Audio to Your Website Or Blog

Consistently adding compelling content to your website or blog can sometimes be challenging but with the ability to add audio, your job is a lot easier. To keep your site interesting, consider using audio as an additional content and communication strategy. Audio not only broadens your product offerings and marketing tools, it can also motivate visitors to stay on your site longer and convert them into buyers.

How Audio Motivates Purchases

# Personality - One of your biggest assets as the owner of a small business is your personality, and this is often difficult to shine through your website with simple text. Adding audio to your mix makes it extremely easy to communicate that personality to your audience. If people like you, and we’re assuming they do, then they’re more likely to purchase from you. You can use audio messages to connect with your audience and influence liking. Even a simple welcome message is a great start.

# Authority – People buy from people or companies they consider to be an authority in their industry. Audio is an exceptional tool for you to use to demonstrate your authority on your niche topic. “How to” audio messages, interviews and lessons are all tools to demonstrate authority.

# Social Proof – We often make purchasing decisions based on the opinions of others, particularly if those “others” are people we respect, admire, or want to be like. You can tap into this social proof trigger by interviewing an expert or posting audio testimonials on your website.

How to Use Audio on Your Website

We’ve already touched on a few ways you can use audio on your website to influence buying triggers. There are essentially two paths you can take. You can use audio as a product in your catalogue or as a marketing tool.

Audio Product Creation: Audio lends itself to many profitable products which you can sell or give away as a thank you or bonus, for example:

* Email training courses, workshops, and seminars
* Tutorials
* Podcasts
* Guest interviews

Audio Marketing Tools: Many of the above items, which I’ve mentioned as products, can also be used as marketing tools when they’re given away as freebies or thank yous. In addition to the above, here are some other possibilities for using audio in your marketing strategy:

* Product reviews
* Personal message
* Sales content
* Viral marketing
* Testimonials
* Advertisements

Audio lends itself to a whole new audience which of course is good for you because the more followers you have, the better. When creating your content strategy or looking to the future, begin using a variety of content formats in your product catalogue and to market your business. Watch your business grow as you use simple audio on your webiste or blog to boost your list growing and retention strategies. And watch your sales grow as well.

Copyright Danette Hibberd

Product Funnel Formula